Privacy Policy
Last Updated: October 26, 2026
Houseworks ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website, submit information through our advertisements (including Facebook and Instagram lead forms), or engage with our real estate services.
1. Information We Collect
We collect information directly from you when you submit a lead form, request property details, ask for a home valuation, or contact us.
Contact Information: First and last name, email address, phone number, and mailing address.
Real Estate Preferences & Inquiries: Desired purchase budget, timeframe for moving, preferred neighborhoods, current property address (for home valuations), mortgage pre-approval status, and any custom notes or criteria you share.
Technical & Usage Data: IP address, browser type, device information, operating system, pages visited, time spent on pages, and referral sources collected automatically via cookies, web beacons, and tracking scripts (such as the Meta Pixel and Google Analytics).
2. How We Use Your Information
We use the collected information for standard real estate business operations, including:
Providing requested services (such as curated property lists, open house schedules, or Comparative Market Analyses).
Communicating with you via phone, email, text message (SMS), or automated messaging regarding property updates, market reports, and consultation appointments.
Delivering relevant advertising and marketing content across platforms like Facebook, Instagram, and search engines.
Improving website performance, responsiveness, and user experience.
Complying with legal obligations, including state and federal real estate regulations and fair housing laws.
3. SMS and Mobile Communications (TCPA Compliance)
By providing your mobile phone number on our website or through an online lead form, you consent to receive telephone calls and text messages (SMS/MMS) from Houseworks regarding real estate services, property updates, and appointment scheduling.
Consent is not a condition of purchasing any property, goods, or services.
Message and data rates may apply.
You may opt out of receiving SMS communications at any time by replying STOP to any message you receive.
For help or information, reply HELP or contact us directly using the details provided below.
4. Disclosure and Sharing of Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your data under the following circumstances:
Brokerage & Professional Partners: Keller Williams, title/escrow companies, closing attorneys, mortgage lenders, or home inspectors, solely as necessary to conduct transactions or fulfill services requested by you.
Service Providers: Trusted third-party vendors assisting in our operations, including Customer Relationship Management (CRM) systems, email delivery platforms, lead routing tools, and digital marketing vendors.
Legal Requirements: When required by law, subpoena, or governmental regulatory bodies to comply with legal processes, protect our rights, prevent fraud, or ensure safety.
5. Cookies and Tracking Technologies
Our website uses cookies and tracking technologies (including the Meta Pixel) to analyze visitor traffic, track conversion rates, and deliver targeted ads based on your previous activity on our site.
You can configure your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Note that disabling cookies may affect certain interactive features of our website.
6. Data Security and Retention
We implement administrative, technical, and physical security measures designed to protect your personal information against unauthorized access, loss, or alteration. We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required to comply with real estate record-retention laws.
7. Your Privacy Rights and Choices
Depending on your jurisdiction, you may have the right to:
Request access to the personal data we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal data from our marketing databases.
Opt out of marketing emails by clicking the "Unsubscribe" link at the bottom of any email we send.
Opt out of text messaging by replying STOP.
To exercise any of these rights, please contact us using the information below.
8. Third-Party Links
Our website may contain links to external sites (such as local MLS portals, neighborhood guides, or lender websites). We are not responsible for the privacy practices, terms, or content of external websites.
9. Changes to This Privacy Policy
We may update this policy periodically to reflect changes in our practices or applicable laws. The updated version will be indicated by a revised "Last Updated" date at the top of this page.
10. Contact Us
If you have questions, comments, or requests regarding this Privacy Policy, please contact us at:
Company Name: Houseworks
Brokerage Affiliation: Keller Williams
Physical Address: W64N613 Hanover Ave, Cedarburg, WI 53012
Phone: (262) 224-2084